Demo Select Addition Allows Publishers To Target Specific Households
Bonita Springs, FL - Florida based Capitol Color Mail Inc released some details of its new "Demo Select" program at its National Convention in Scottsdale, Arizona.
"Publishers across the nation will now immediately begin to place advertisers into our new Demo-Select program. The program allows advertisers to choose specific demographic groups and insert a wide array of various products into our existing coupon magazine products," touted CCM Vice President Jeff Lovelace.
An example of the power of the Demo-Select would be to create a postcard insert for a Day Care Center and insert into only those households with children. Far deeper demo-select inserting is available ranging from buying habits, credit card use, income levels, presence of pets in the households and more.
Capitol Color Mail Publishers across the nation will begin to place advertisers into the program in January of 2009.
Capitol Color Mail markets advertising space, special project mailers, coupon magazines, National Brand FSI, Movie Publications and B to B mailers. It is the nation's largest volume coupon publication mailer.
- For Immediate Release December 15, 2008 -
For More Information Contact:
Shaun Boylan, Capitol Color Mail
239-947-9787 Ext. 16
Extended Five Year Print Agreement Supports Growth, MOVIE Clips
Bonita Springs, FL - Florida based Capitol Color Mail, Inc. announced its new five year print Agreement with Wisconsin based QuadGraphics to support continued growth and its MOVIE Clips initiative.
"MOVIE Clips Magazine now reaches millions of readers from Coast to Coast. Capitol Color Mail's new Value Pages growth is significant and our core Publisher sector is adding new profit producing products. QuadGraphics continues to be our selection to provide print and distribution services. This nine-figure Contract extension will allow unlimited growth potential for CCM, its employees and our legion of Publishers covering 48 States and over 4,000 zip codes," stated CCM President Shaun Boylan.
Capitol Color Mail National Production General Manager, Jeff Lovelace, touted the relationship, "our connection to QuadGraphics heads into its fourteenth year full steam ahead. Quad's enormous manufacturing firepower and unmatched quality give us full levity to expand at a fast and scaleable pace".
Capitol Color Mail began producing direct mailed publications in the mid 1980's, today it mails billions of coupon offers and direct mailed ads across the nation. "MOVIE Clips is just one more example of our Corporate ability to launch rapid growth products. With the support of Major Motion Picture Studios, we have created a new one-of-a-kind advertising platform," wrote Shaun Boylan.
"For more than a decade, QuadGraphics has enjoyed a strong, close relationship with Capitol Color Mail and now we're proud to be extending that relationship for years to come" said Joel Quadracci, QuadGraphics President and Chief Operating Officer. "We'll continue to serve as a strategic partner as Capitol Color Mail grows its business through innovative products like MOVIE Clips Magazine, and we'll use our network of print-production plants to support that growth as needed."
Capitol Color Mail markets advertising space, special project mailers, coupon magazines, National Brand FSI, Movie Publications and B to B publications. It is the Nation's largest volume coupon publication mailer.
QuadGraphics is the largest privately held printer of Magazines, direct mail, catalogs, books and commercial products in the United States. It has seventeen domestic print and production facilities as well as plants in Europe and South America.
- For Immediate Release December 6, 2005 -
For More Information Contact:
Shaun Boylan, Capitol Color Mail
239-947-9787 Ext. 16
Capitol Color Mail Teams With NFL, NHL & Major League Baseball Franchises
Bonita Springs, FL- Bonita Springs, Florida based Capitol Color Mail has released details of its "Billboards In The Mail" direct mail alliance with multiple professional sports franchises.
"During the Summer and Fall of this year over one million over-sized Poster direct mail pieces were delivered for major sports franchises by Capitol Color Mail. The full, sized 17" x 24" posters are called "Billboards In The Mail". We have co-marketed this program with the NFL Baltimore Ravens, the NHL New York Islanders and the World Series Champion Florida Marlins Baseball team," said Capitol Color Mail distribution head Jeff Lovelace.
Capitol Color Mail Design Manager Joe Jakubielski added, "In addition to major sports teams, we have designed strong "Billboards In The Mail" programs featuring Universal Pictures Summer blockbuster movie 'The Hulk' and Warner Bros. family hit 'Looney Tunes Back In Action.'"
Capitol Color Mail has also produced 'Billboards In The Mail' programs with the St. Louis Ram Cheerleaders, the Florida Everblades Hockey team and several smaller mid-sized companies.
"We believe that our 'Billboards In The Mail' program will soon represent a very large percentage of the major sports franchises in America since we already have a direct mail presence in most major markets across the nation," said Capitol Color Mail National Sales Manager Joe Bial.
Capitol Color Mail markets advertising space and develops coupon magazines, National Product Brand FSI, regional inserts and special project mail programs from coast to coast, blanketing thousands of zip codes. It is the nation's largest mailer of coupon publications.
-For Immediate Release August 18, 2003-
For More Information Contact:
Shaun Boylan, Capitol Color Mail
239-947-9787 Ext. 16
Capitol Color Mail Company Owned Zones "Value Pages" Program Tops 8 Million Readers
Bonita Springs, FL- Bonita Springs, Florida based Capitol Color Mail confirms the direct mail delivery of its new Company Owned initiative "Value Pages Magazine" has topped eight million new readers.
The Value Pages Regional and Local Magazines are delivered by mail to households in markets located in Florida, North Carolina, Kentucky, Mississippi, Missouri, Indiana, Kansas, North Dakota, Illinois and New York.
"About a year and a half ago we began this new initiative to add company owned zones to our existing enormous publisher based mail quantities. Today we are pleased to have added millions of new households to our ever growing mailed household count," said Shaun Boylan
Shaun Boylan, president and founder of Capitol Color Mail added, "It is nothing short of amazing when you consider that in a little over a year we have not only added millions of new mailed households but also created and designed from scratch over 20,000 ads."
Capitol Color Mail markets advertising space and develops coupon magazines, National Product Brand FSI, regional inserts and special project mail programs from coast to coast, blanketing thousands of zip codes. It is the nation's largest mailer of coupon publications.
-For Immediate Release August 4, 2003-
For More Information Contact:
Shaun Boylan, Capitol Color Mail
239-947-9787 Ext. 16
