Entrepreneur Shaun Boylan launched Capitol Color Mail as a sole proprietorship during the mid 1980s in the fast-paced suburbs of Washington D.C.

Incorporated in the spring of 1991, Capitol Color Mail has experienced a feverish pace of rapid growth across the nation.

From Capitol Color Mail’s unique full color perforated neighborhood Coupon Magazine to its National Shopper Insert, growth has been scalable and dramatic.

Capitol Color Mail has stuffed hundreds of millions of mailboxes with billions of direct mail ads and coupon offers, major national brand inserts, full sized motion picture and sports posters and regional ad inserts.

Today Capitol Color Mail stands alone as North America’s largest mailer of direct mail coupon publications.
 
   
   
 
  • 1980

    A few weeks after the United States Olympic hockey team defeats the Soviet Union, young entrepreneur Shaun Boylan publishes his first direct mail coupon publication in Fairfax County, Virginia.

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  • 1985

    The first Office Menu Magazine is sold and produced by Shaun Boylan. Thousands of businesses in N.W. Washington D.C. receive lunch menu samplers from dozens of nearby restaurants.

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  • 1987

    It's official. Shaun Boylan forms Capitol Color Mail as a Virginia sole proprietorship and grows his coupon product to 10 neighborhood-zoned editions.

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  • 1989

    The first prototype of the 70lb glossy, pattern perforated coupon magazine is produced in Sterling, Virginia and Falls Church, Virginia. Within seven years this same product would be published in 49 states across the nation.

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  • 1990

    Shaun Boylan recruits its first ever publisher, Jeff Reece from the suburbs of Baltimore Maryland. Jeff grabs the business opportunity and adds multiple mail zones across three Maryland counties.

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  • 1991

    Capitol Color Mail becomes incorporated in the early spring and begins a six year recruiting and training spree in to every major market in the nation. An estimated three million miles is covered in six years by the CCM recruiting and training machine.

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  • 1992

    Capitol Color Mail's incredible growth causes it to seek a large print partner. Quad Graphics, North America's largest private printer, lands the CCM account and prints hundreds of millions of pieces annually for what now has become a direct mail mega giant.

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  • 1996

    Capitol Color Mail sends via the United Postal Service over 10 Billion direct mail coupon ads and offers to households across America. Hundreds of publisher locations are added, blanketing the suburbs of most major U.S. markets and many mid-sized markets.

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  • 1998

    New technology and processes allow Capitol Color Mail to increase its product offerings and begin a push to 100% full color. Special inserts are added to the product arsenal as custom product additions begin.

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  • 2000

    New products abound. The Elite Shopper becomes a staple new product. The Office Menu Magazine takes a foothold as an additional offering to advertisers everywhere. And the Value Pages Supplement begins to conquer regional competition everywhere. Within eight months, the newly added supplement mails to nearly two million households.

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  • 2002

    Capitol Color Mail begins a new expansion initiative. Ten months later, CCM Company owned zones add eight million new readers in 11 states. A new "State of the Art" design center is added to Capitol Color Mail's Florida H.Q.

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  • 2003

    New alliances are formed with the NFL, NHL and Major League Baseball as Capitol Color Mail unveils its 17" x 24" Billboards In The Mail direct mail program. Universal Pictures and Warner Bros. participate in the Billboards In The Mail program to help market new movie releases. CCM begins to test its auto dealer jumbo mail program using the huge Billboards In The Mail format.

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